Set a North Star metric—consolidate the work you’re doing and the value you’re delivering across acquisition, engagement, conversion, and retention.

Define your user flows—define your app’s key events; draw the flows between events; use your analytics to identify the percentage of users taking each flow.

Build a growth model—use the information about the user flows and are guided by the North Star metric to determine the growth drivers.

Create a spreadsheet—transfer the model to a spreadsheet and evaluate your opportunities, to see how they impact growth.